1. A Marketplace Without Walls Picture a Saturday morning on the high street. Foot traffic ebbs and flows, window displays battle for attention, and shopkeepers swap stories about yesterday’s sales. Now strip away the brick façades, the weather, even the city itself—and multiply the crowd by several million. That’s today

(Quick answers from a fellow marketer—no robo-jargon, just straight talk.) Q: I keep hearing “SEO is everything.” Is that really true for an e-commerce store? A: Pretty much, yes. If you’re not in Google’s top three, you’re invisible to the impulse shopper who wants it now. Solid on-page SEO (clean product titles, smart meta descrip